The West Midlands Tourism Awards 2026

The West Midlands Tourism Awards celebrate the success and accomplishments of tourism businesses across the West Midlands region and promote the impressive strength of the business and leisure tourism offer, its venues, people, experiences and accommodation. 

The Awards are completely free to enter and eligible winners from the West Midlands Tourism Awards will automatically feed into the VisitEngland Awards for Excellence for the chance to be recognised as a national winner.

Supported by the West Midlands Tourism and Hospitality Advisory Board (THAB) and the West Midlands Growth Company – which attracts visitors, events, capital and investment to the region.

There are no costs associated with entering or at any stage of the process. All finalists receive a complimentary ticket to the Awards event, with additional tickets available for purchase.

Any relevant tourism and/or hospitality businesses applying to the West Midlands Tourism Awards 2026 must lie within one of the following areas: Birmingham, Coventry, Dudley, North Warwickshire, Nuneaton & Bedworth, Rugby, Sandwell, Shropshire, Solihull, Stratford-upon-Avon, Telford & Wrekin, Walsall, Warwick, Wolverhampton. . 

Category-specific eligibility requirements can be found on the Awards Categories page.

ENTRIES FOR THE 2027 AWARDS WILL OPEN IN APRIL.

For sponsorship opportunities, get in touch at tourism@wmgrowth.com

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