Merlin Entertainments

Merlin Entertainments operate some of Birmingham and the West Midlands' biggest and best-loved attractions, including National SEA LIFE Centre Birmingham, LEGOLAND Discovery Centre, Warwick Castle & Knight's Village and Alton Towers Resort. With a Merlin Annual Pass, you can enjoy an incredible year at all these top attractions.

Merlin Annual Pass

Enjoy an incredible year at 32 of the UK’s Top Attractions including The National SEA LIFE Centre and LEGOLAND Discovery Centre Birmingham. Explore the underwater world and visit the region’s ultimate indoor playground for a great family day out!

Birmingham Blog - Things to Do

Paint the Town Pride: Your Weekend Guide to Birmingham Pride

  • 5 minute read

While Birmingham Pride undoubtedly takes centre stage during its annual festivities, the city offers a plethora of activities and attractions to explore before and after the rainbow-coloured celebrations! From cultural gems and world-class shopping to mouthwatering food and luxury stays, here’s how…

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Birmingham & the West Midlands IN Order of The Peaky Blinders

  • 9 minute read

Step into the world of Peaky Blinders and follow the rise of the Shelby family across Birmingham and the West Midlands. This three-day itinerary traces the story from the backstreets of Small Heath to grand estates and political power, visiting the real places that inspired the series along the way.

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This March in Birmingham and the West Midlands: Our Top Picks

  • 1 minute read

March is the perfect time to embrace the energy of spring and make the most of everything Birmingham and the West Midlands have to offer. From captivating theatre shows, world-class sporting events and live music to St. Patrick's Day celebrations and fascinating exhibitions, there’s something for…

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